2008年6月5日星期四

CCTV children's channel broadcast ads appropriate sanitary napkins?

Following the "Buzhuang", "Haqian Gate", the CCTV program was again pick the "thorn", children's channel has economic interests in order to broadcast the ads female sanitary napkins supplies. Last night, three carefully watched CCTV children's channel, in fact see the repeated broadcast of a certain brand of sanitary napkins ads. Of course, in addition to these female hygiene products also, there are many women skin care products, cosmetics and other "adult" ads, the screen is not only very stylish, very attractive. Thus, the third can not help but ask » CCTV children's channel broadcast the ads appropriate sanitary napkins? » A detailed analysis of its influence, it is easy to give answers, inappropriate. First of all, advertising is not illegal but in the children's channel broadcast inappropriate. Of course, the broadcast ads are in line with the "ad" the provisions and principles of the screen and language no problem, but not in time for dinner the players, but the children's channel, after all, for the young children of the professional channels, not against the law does not see A reasonable, we must follow the requirements of traditional morality. Although many parents to accompany their children to see children's channel, but this is obviously not the reason to be running, how, how many parents to accompany their children when watching television, sanitary napkins and are willing to look at the ads? Supplies » Sanitary napkins in the children's channel broadcast the ad is obviously not appropriate. Second, serious physical and mental development of young people to mislead and healthy growth. According to a netizen, friends, seven-year-old boy will carry advertisements, "Ban Xinjia, just to catch up with the amount of…… even more than I fear, because I have a new XXX." This is the most obvious Mirror, the children naturally love to imitate, if every day to see these ads for sanitary towels for the bombing of the players, I believe that smart kids will learn on a few words on loudly recited at every turn, create a vicious circle, seriously misleading the majority of the Green Children's physical and mental development and healthy growth. Again, as the CCTV television boss should give everyone with a good head. It is undeniable that some television stations for their own economic interests, regardless of the actual situation, but for some parents and children together to see the children's channel habits, and "targeted" the repeated broadcast of women running businesses supplies ads, never thinking about whether parents and The child's ability to accept, the virus is clearly the type of forced marketing, harm to the interests of the audience. Some local stations because similar cases have been Administration of Radio restrictions and inactive, CCTV television industry as a boss, should use their own practical action for everyone with a good head, and not only see the eyes of the "money . " Fourth, the social impact and sense of responsibility is far greater than economic interests. TV's influence has gone far beyond people's imagination, in particular, "the atypical pneumonia" and "Wenchuan earthquake," so that we can see that the television media a powerful attraction and appeal, of course, in a conflict of interest, All for ratings, to all advertising revenue, a growing number of television programmes can not, do not want to see, the more we hit more spots advertising programs, the more in prime time, the more we broadcast Advertisement "indecent" and people could not enjoy the happy television, but on the bad habits of hate不已. Therefore, for the sake of long-term use of television, CCTV should be advocacy, social impact and sense of responsibility is far greater than economic interests, this will be more recognized and respected by the people.

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