Sheet market was brand warfare smoke

Jia Jushang more than 10 veterans and cabinets to the Asian production base to visit the green line, many of them Lushuihe the long-term loyal customers, a brand Sheet World War gun smoke.

As to buy computer depends on CPU, memory, like to see, today many consumers to buy furniture, cabinets, should be asked to buy one: "You use what is the plate» "If you speak of a" San Jiaomao "miscellaneous brands, I am afraid it is necessary to This alone has lost. For Jiaju Shang, a sheet of the brand pay for the advent of the era, and for domestic, to thousands of sheet metal, but also to the skills competition played every brand Jiaju Shang orders the time.

May 30, in the past has been "no significant mountain dew is not" the big-Panel Group has invited more than a dozen furniture, cabinets and media visit Fujian Shahe, visits the Asian particleboard production line and the environmental large area of artificial forest, Purpose is to further started brand, a reputation, to "draw" more Jiaju Shang. Asia's largest such initiative by the industry as its Lushuihe, love Georgia, Oude Sen's declaration of war, such as domestic and foreign counterparts, the sheet metal market, the battle for this smoke Gengnong.

The rise of Asia to attract Jia Jushang

Compared to furniture, cabinets market, the market is a sheet of the finished goods hidden behind the market. Over the years, the consumer value of furniture, cabinets brand and price, not a plate and the majority of consumer products inspected a key element, and manufacturers more concerned about cost control, style design, the plate is not a brand, is not high Quality, have retreated after the price factor. In these circumstances, the five worst boards, Zapai plate on the plate filled with the most market space, a number of powerful enterprises, "No one knows possession in the Shen Gong", but quietly. Asia is on the latter. This reporter visited the largest in Asia in Fujian Shahe the Panel bases, which have a more profound, more intuitive understanding, but also deeply felt, this Chinese-made wood crocodiles, are quietly came to the surface, ready to Daegan a.

"Next year, Asia's largest production capacity from the current 400,000 cubic meters expanded to 700,000 cubic meters, to ensure the adequate supply of products, quality and stability." May 30, the ADB President Chen Panel Group Co., Ltd. Hongbing, led dozens of people in the composition of the "tour" to visit the ADB's environmental particleboard production line, said that the ADB equipment are used by the all-Germany, Italy imports of machinery, for a long time, the annual output of 25 million square meters Shengxiang the floor as the support, the ADB has achieved the scale, coupled with the possession of large areas of forest as a reserve resources, the ADB for a major push into the domestic particleboard market is full of confidence.

In fact, this confidence is not blind. During the mission, to a lot of well-known Jiaju Shang, at the press think they are unique. Germany to furniture-chairman Wang Guang-bo has been used before Lushuihe particleboard, but he bluntly, Lushui He will sometimes supply, product quality is not stable, Lushui He thus abandoned two years ago, now all the big switch to Asia. This is "abandoning Tao Li picked up" the representative of the Green Island-lin, chairman of the high-choice "脚踏两只船" strategy, Lushuihe, the ADB to use part of its purpose is to enable them to contain each other, at any time Respond to market changes; Si Puli and the United States and the past is Lushuihe song "Tie Ganer," Si Puli spent seven years, the song spent 10 the United States, this time was "Cefan" big-inspected plants, the two Jia expressed optimistic about the ADB, do not rule out the next step would be "Erxin" - cooperation with the ADB. In addition, there are just getting started with the Asia Jiaju Shang, such as resistance Trier veterans Xue Yuming, according to Li Si Mengsha Yueshun veterans, in large Yafu visiting the base built in Shahe, a firm Further cooperation with the ADB's confidence.

Brand World War explained.

Particleboard the slightest understanding of the market people are aware that China particleboard market conditions have been worrisome, the most prominent manifestations of a market full of Liezhi Pin, "Zapai army" far greater than the market share of brands. Many enterprises not only generally small in scale, backward technology and equipment, and do not pay attention to product quality, the bark and MDF production to dust, such as particle board used as raw materials, resulting in the domestic production of particleboard generally of poor quality, but also widespread formaldehyde超标serious problems, a few years, particle board for almost abandoned by the market. Chen Hongbing also admitted that the past has been that particleboard is low-end products. However, with scarce timber resources and man-made sheet of the demand increased, particle board to return to Jiaju Shang within the scope of the choice, many enterprises to draw lessons particleboard, importing advanced production lines and increase the level of technology, many furniture manufacturing Particleboard again selected enterprises as raw materials.

In recent years the Italian Red quickly jumped wind in the sheet metal furniture is typical of the benefit. "Italian furniture wind, the German love grid sheet, health care for their families," the advertisement clearly shown in vain to the environmental plate is the most important foundation, like HP's own propaganda "chip" is authentic INTEL, import brands to the Plate People in the environment, the quality of the psychological protection to taste the sweetness of Italian wind, and then on the market that many furniture manufacturers began using the plates themselves. The home store in Beijing, people can see the wind Italy, 100, giant Zhuo, and other brands of furniture stores have a huge Shudun摆着children that reads, "German love grid sheet", whether unintentional or want the , So that consumers feel these brands belong to the same camp, its overtones "of environmental protection." A short time ago, tolerance Trier, Eastern Parkson, powerful, Green Island, the song is still the United States and Beijing formed a "five major furniture Oude Sen Union," with the aim is to use the German brand Oude Sen for their own brand names Increase the bargaining chips. If the talk about "foreign brands" plate in the field of furniture for the current am afraid I have to love Georgia and Oude Sen number two in imports of sheet metal between the mainstream brand of hegemony You Kantou.

From the domestic market of the plate, with the rise of the Asia and from behind the scenes come to the stage of the strategic adjustment of the domestic market the brand has a distinct pattern. To see whether size, strength or visibility of the market, already has a large number of high-quality customer Jia Jushang Lushuihe堪称a love of Georgia, Oude Sen, and other "foreign brands" strong, and the rise of the newly-promoted direct brand of plate The process. In this connection, China formed a Lushuihe sheet market, the two domestic-brand, love Georgia, two foreign brands Oude Sen against four of the situation, those other "Xiaoxia Mi" role seems to become even more overshadowed and ultimately I am afraid to be integrated, the torrent engulfed be eliminated.

Or expand the market for market

Survival or destruction » Particleboard for domestic enterprises, there are no brand and reputation is the key. At present, domestic enterprises particleboard market environment due to the changes caused many difficulties to survive Zapai Army, largely due to the quick success led to excess capacity.

According to the industry, from the beginning of the second half of 2006, domestic wood-based panel prices soaring, a number of large production enterprises to make their money, which touched the nerves of investors, was a mighty force squeeze into the industry, the rapid expansion of production capacity, competition Tragic. In 2007 alone, some 2 million cubic meters particleboard on the market, only the Sichuan on the new sheet metal processing plant 30. With the continuous appreciation of the yuan, overseas anti-dumping furniture come and go, at least internally 20 million cubic meters of sheet backlog can not be exported, thus can only seek domestic digest. Faced with domestic standards increase consumer choice, does not brand may be "finished." This is a non-brand enterprises need to address the top issues.

To have a certain brand awareness of domestic enterprises, sheet metal, although there are many Zapai enterprises in the block before, but good news is that the domestic and international market demand for quality sheets are constantly expanding. On the one hand, domestic furniture, cabinets, and other enterprises in brand building when the demand for quality in the growth plate, on the other hand, with China upgrade the quality of sheet, plate quality brand in the overseas market is also "Xiang Bobo", their exports Began to rebound.

However, both the domestic market or overseas markets, the overall demand for sheet metal does not have significant volatility, therefore, domestic brands will rise from the hands of Fengeng sheet imports, competition between domestic brands and it will certainly Cixiaobichang , Lushuihe the old brand may be "digging" take customers, and such a large-novice may also grasp is not strong, so that wastage. One can imagine the pressure of competition, no wonder Lushuihe the state-owned enterprises are Zuobu Zhu, recently convened a 19 well-known in Beijing, Jia Jushang Lushuihe licensing particleboard form strategic alliances, to be called to combat fraudulent use of "Lushuihe" brand phenomenon It is to stabilize their partners, which showed that the smell of the Lushui He has such a large Asian rivals, "Sha Qi", also began to hold onto their Jiangshan action. Jiaju Shang from the many visiting the large production base in Asia after inviting the state, to observe Jiangshan, is easier said than done » It appears that the domestic market is about to set off the plate this battle of big brand in Asia, Lushuihe, will be a tough battle, and the sheet metal industry in China will also be in this wave of a wave of the brand in Zhengfeng to mature.