Microsoft's stubborn will be in trouble

Recently Microsoft, not seemed to matter more. First, spent a few months of chasing, they were refused to Yahoo, Yahoo's acquisition of failure, I lose face. Ballmer claimed that its acquisition of Yahoo is not part of the strategy, which is obviously not to eat grapes Yueputaosuan. Further, Vista, bring a Ma Sheng, the signatures of hundreds of thousands of people to resist, specialized organizations to discuss the forthcoming Windows window collapse of the meeting, many experts more directly aimed at Microsoft's windows "too fat", the need for downsizing. Vista is Microsoft's upgrade of the windows so far a failure. Microsoft seems to be listening to the views of customers, and therefore raised MinWin, this project is aimed at the windows to the next generation of thin, and with intent to make mobile PC windows and the unity of the windows core. But all is disappointing, not only to Microsoft in the vista fat does not fly, and also to see the recent Peoples purpose windows 7 has become overweight. In last week's Digital Conference of the United States, Microsoft is not able to go to display windows 7, for an increase of two windows 7 function. While Microsoft is proud of this, but I think that many times in one stroke, superfluous. Function 1: windows 7 in the realization of the Multi-Touch functions, through the touch screen to achieve the functions of the mouse, users can simply use fingers on the computer. 2 functions: called "Concierge" function, is said to be rich menu of functions, for which users have to pay the price of 2 G memory. For a function, I believe that many more than that if users do not have to imagine the keyboard and mouse, with their hands directly on the screen menu operation, it is what kind of scene » More crucial is that the function of the mouse convenient, fast, feature-rich. The two functions, users have a hardware upgrade and increase costs, is a very cost-of. These features also incurred the criticism of some foreign counterparts, that Microsoft did not learn from previous lessons. I also think so. Microsoft not only unrepentant, but also struggling reasons. Let's look at two points. 1, Windows upgrade strategy into a vicious circle, there is an end of the road, into a blind alley Microsoft products are very concerned about the function of windows, windows Microsoft is the cornerstone of building the most valuable. Microsoft's attempt to constantly upgrade to maintain the leading position of windows. But as the needs of users, to a certain time is fixed, in a long time my wife's behavior is the same, this decision of the functional needs of the windows is generally stable. Therefore, whether from user demand-driven, or through the windows of new technologies to guide customer demand, to a certain extent, to the saturation period. This saturation period Kan Yangzi not far off, or even about to come. Rely on the upgrading of its business model there must be an end of the road is a dead end road. So Google-engage in a big way, the strategy focused on targeting the user's desktop, apple, linux very Meng recent momentum, they sniff out a weakness in Microsoft's peak. 2, Microsoft's long-term monopoly position, Microsoft height do not know cold, seize the core of insufficient demand, kidnapping more than users First, Microsoft released new versions of products form of arrogance. It can unilaterally announced that when the release of new products, but also unilaterally change the release date. We can understand Microsoft to release new products on the frequent changes of time, then one word, cattle. Besides Microsoft each release products on the PC hardware requirements. From windows95 to windows98 then to XP, from NT to 2000 and then to 2003, this process is not only software products during the upgrade, but also the hardware upgrade. In particular to the vista, more and more redundant swelling and high hardware requirements, windows7 gone beyond it. Greatly increase the cost of users and enterprises. In addition, Microsoft stopped by the old version of the windows of support services "threat", forced many users to upgrade. In the user experience, Microsoft looks a lot of feature-rich product upgrades, but the low utilization rate of users. Users use only the most Email, internet, and other features only the most advanced waste and furnishings. Every time windows upgrade the new features happens to be the largest voluntary consumption of PC parts. Huawei's the boss once said: "leading a three-step martyrs." This remark is not false, its meaning is the technology and products should focus on the needs of users. However, Ballmer has clearly decided to Microsoft will continue to sell Youfei You fat until Microsoft made the operating system on the Internet want things. He said these words and their strategy is not to buy Yahoo comparison, the Man You ironically. This strategy is very dangerous, Microsoft will increasingly lost the confidence of users.